Will AI Steal Your Copywriting Job? The Shocking Truth About Man vs. Machine

This has become the hottest question of the last couple of years in online business and marketing. Like many, you might be wondering, maybe even fearing that a fancy AI copywriting bot is going to nick your job as a copywriter. Well, it’s no surprise that many of use who work with words are quietly apprehensive about the ‘rise of AI’ [oo scary*].* But, I’m here today to tell you to turn your apprehension into a resounding ‘bring on the robots,’ cause once you learn how to implement these AI tools for copywriters into your work, boy o’ boy you’ll be glad you did.

Let's face it – AI is everywhere these days. It's writing articles, creating social media posts, and even poetry. But here's the question we’ve started asking since 2022: Can AI REALLY replace humans in copywriting?

First things first, let's give credit where it's due. AI copywriting is impressive [don’t tell them I said that]. It can churn out content fast, has a massive database of information to draw from, and it can even mimic different writing styles. Sounds copywriter’s have met their match…right?

Ok, ok, hold your horses! Before you start updating your resume to "Former Copywriter, Current Panicker", let's look at what AI tools can't do (yet).

1. Understand context like a human

AI might know words, but it doesn't truly understand the world. It can't pick up on subtle cultural nuances or read between the lines. Your client can rely on you to produce copy that echoes ‘True-Blue Aussie.’ An AI would be stumped and be waaaay over the top, but you nailed it [gold star for you].

1. Empathise with the audience

Sure, AI can analyse data and predict trends, but it can't feel emotions. It can't tap into the hopes, fears, and dreams of your target audience like you can. And let's be honest, great copy is all about making that emotional connection. Human creativity vs AI is a debate we keep seeing, but no AI can truly empathise with humans.

1. Come up with truly original ideas

AI is great at combining existing ideas in new ways, but it can't pull a completely original concept out of thin air. And, even if it tries, most of the time you sit there mumbling, ‘sheesh, that’s terrible,’ under your breath. That spark of creativity that hits you in the shower? Yep, that's all you, baby.

1. Adapt on the fly

AI needs clear instructions, context and defined parameters. But we all know clients can be about as predictable as you winning the lottery. Your ability to pivot, ask the right questions, and read the room is something AI just can't match. This adaptability is key to staying ahead in the future of copywriting.

1. Bring personal experience to the table

Every unique experience you've had shapes your writing. That road trip across the Great Ocean Road, your first heartbreak, that time you tried Vegemite and peanut butter together (don't knock it 'til you've tried it) – all of these experiences inform your writing in ways an AI could never replicate.

Now, don't get me wrong. AI is a powerful tool, and smart copywriters are already using it to streamline their workflow. It's great for tasks like generating content ideas, doing initial research, or even drafting basic outlines. But at the end of the day, it's just that – a tool. And a tool is only as good as the person wielding it.

The future of copywriting isn't about man vs machine. It's about man and machine working together. By embracing AI tools for copywriters as a helper rather than seeing it as a threat, you can supercharge your copywriting skills and deliver even better results for your clients.

So, will AI steal your copywriting job? Not likely. As long as there are humans reading copy, there will be a need for human copywriters. Your creativity, empathy, and uniquely human perspective are your superpowers. No AI can replicate the magic that happens when you sit down with a client, understand their vision, and bring it to life with words that sing [tra-la-la].