Freelance or In-House: Which Copywriting Path Should You Choose?

Let's face it, choosing between freelance and in-house copywriting is about as easy as picking a favourite child (if your children were words, that is). Both paths offer unique opportunities and challenges, and what works for one writer might be a total flop for another. So, let's break it down and see which option might be your ticket to the copywriting big leagues.

Oh, btw, I started to copywriting as a freelancer and prefer it - but everyone is different and both have pros and cons.

First, let's talk about freelancing.

Pros of Freelance Copywriting:

1. Flexibility: Want to work in your pyjamas? Sit with your laptop in a quiet coffee shop? Or better yet (and this is my personal favourite) smash out a couple of hours of work on a sunchair right on the sandy shores of your nearest beach.

2. Diverse clients and projects: One day you're writing about sustainable fashion, the next you're crafting copy for a craft brewery. They say, variety is the spice of life…right?

3. Potential for higher earnings: With the right clients and efficient work habits, you could be rolling in more dough than a bakery. Your are only capped by the time you have available and how fast you can type.

4. Work-life balance: Need to pick up the kids from school or care for a family member? Freelancing allows you to design your schedule around your life.

   
   

Cons of Freelance Copywriting:

1. Inconsistent income: Some months you're living large, others you're counting coins. The feast or famine cycle is real.

2. Self-promotion required: You'll need to market yourself constantly. If the thought of networking makes you break out in a cold sweat, this might be challenging.

3. Isolation: Working from home can get lonely. Your cat might be a great listener, but sometimes you need human interaction.

4. Wearing multiple hats: You're not just a copywriter, you're also your own accountant, IT support, and office manager.

Now, let's look at the in-house copywriting scene.

Pros of In-House Copywriting:

1. Stable income: Regular paychecks and benefits? Booyah! It's nice to know exactly how much is coming in each month.

2. Team environment: Collaborate with designers, marketers, and other creatives. Bouncing ideas off colleagues can lead to some brilliant campaigns.

3. Deep brand knowledge: You'll become an expert in your company's voice, products, and audience. This depth of understanding can lead to truly impactful copy.

4. Career progression: Many companies offer clear paths for advancement, from junior copywriter to creative director and beyond.

   
   

Cons of In-House Copywriting:

1. Less variety: You'll be writing for the same brand day in, day out. If you thrive on diversity, this might feel limiting.

2. Office politics: Where there are people, there's politics. Navigating workplace dynamics can be tricky.

3. Less flexibility: Fixed hours and limited remote work options might cramp your style if you're used to freedom.

4. Potential for burnout: When big projects hit, you might find yourself burning the midnight oil more often than you'd like.

   
   

So, which path should you choose? Well, that depends on your personal goals, work style, and what you value most in your career. Are you a free spirit who craves variety and independence? Freelancing might be your jam. Do you thrive on stability and teamwork? An in-house position could be your perfect fit.

The beauty of copywriting is that it's not a one-way street. Many writers successfully switch between freelance and in-house roles throughout their careers, gaining valuable experience from both worlds. Remember, your career is a marathon, not a sprint. The path you choose now doesn't have to be forever.

Whichever route you're leaning towards, the key to success is…drumroll please continuous learning, development and adaptation. The copywriting landscape is always evolving, with new technologies, platforms, and consumer behaviours emerging all the time. Stay curious, keep honing your skills, and don't be afraid to step out of your comfort zone.

If you want my opinion, and I’ve got plenty, start with freelancing. Once you get the overall gist of how copywriting works and how working with clients work wow what a mouthful** you can make a more informed decision about whether to switch it up to in-house.